Privacy Policy

Alliance MLC’s Private Policy

Our commitment

The Alliance MLC is committed to protecting the privacy and security of personal information under its control. This policy applies to all personal information collected, used or disclosed by Alliance MLC with respect to donors, fundraisers, event participants, individuals who use the services of Alliance MLC, volunteers and staff.

In an effort to maintain appropriate standards of care in managing personal information, Alliance MLC commits to the following ten principles:

  1. Accountability
  2. Identifying purposes
  3. Consent
  4. Limiting collection
  5. Limiting use, disclosure and retention
  6. Accuracy
  7. Safeguards
  8. Openness
  9. Individual access
  10. Challenging compliance

This policy is subject to change due to changes in organizational practices or legal and regulatory requirements. We encourage you to periodically check our website for updates to this policy.

Definition of personal information

Personal information is any information recorded in any form that identifies or can identify an individual, other than an individual’s business contact information. Thus, personal information includes your name, gender, address, postal code, phone number, date of birth, credit card details or other financial information, health information, donation amounts and dates, volunteer information such as availability and areas of interest, history of involvement with Alliance MLC, and information required to maintain an employment relationship with Alliance MLC.

Personal information does not include anonymous or aggregate information that cannot be tracked back to you personally.

  1. Accountability

Alliance MLC accepts full responsibility for protecting personal information under its possession or control.

  1. Identifying purposes

2.1. Personal information is collected for purposes such as:

  • providing MLC-related information and support services;
  • responding to any concerns or inquiries about Alliance MLC’s activities;
  • fundraising and promoting Alliance MLC events and services;
  • recruiting, screening, placing and managing relationships with volunteers;
  • communicating with the community, including communications with donors, funders, partners, volunteers and individuals that participate in Alliance MLC events or use Alliance MLC services;
  • determining an individual’s suitability to be in a position of trust, including the handling of cash or working with vulnerable persons;
  • accounting and other financial purposes such as issuing tax receipts; and
  • maintaining an employment relationship with employees of Alliance MLC.

2.2. Should you choose or are required as part of our support programs to provide us with your health information, Alliance MLC does not collect or use this information to provide you with opinions or endorse any particular treatment option or course of action, nor do we use this information to make decisions on your behalf or provide you with medical referrals or advice.

2.3. Aggregated information is used for service planning and delivery, health promotion, and the general administration of Alliance MLC’s business, including to assess the effectiveness of Alliance MLC programs and campaigns, improving donor experience and assisting in the developing of new programs and channels. This information will be compiled and analyzed on an aggregate basis and, unless we have your specific consent to use identified information, does not identify any individual and therefore is not treated as personal information under this policy. Each time an individual accesses an Alliance MLC website, we automatically receive and store certain types of non-personally identifiable information. Please refer to Website Practices for more information.

  1. Consent

3.1. Requirements for consent to the collection, use, or disclosure of personal information vary depending on circumstances and on the type of personal information. Consent can be obtained by phone, mail or via the Internet.

3.2. In determining whether implied or explicit consent is required and, if so, which form of consent is appropriate, Alliance MLC will take into account the sensitivity of the personal information at issue, the purposes for which Alliance MLC will use the information and any legal requirements. Consent may be implied based upon the reasonable expectations of the individual. For example, if you provide personal information in response to a fundraising communication, consent may be implied for the purposes of using the information for fundraising. In determining the appropriate form of consent, Alliance MLC will take into account the sensitivity of the personal information. Implied consent will generally be appropriate where the personal information is non-sensitive in nature and context. Express consent will always be sought should the primary purpose of collection be to promote a corporate partner’s products or should we wish to disclose your personal information to a third party, such as another charity.

3.3. Your provision of personal information to Alliance MLC means that you agree and consent that we may collect, use and disclose your personal information in accordance with this privacy policy. If you do not agree with these terms, please do not provide any personal information to Alliance MLC. Failure to provide your personal information to Alliance MLC may prevent us from offering you the products or services you have requested.

3.4. Alliance MLC will usually obtain your informed consent at the time that we collect your personal information. If your personal information will be used or disclosed for any additional purposes that are not outlined in this policy, Alliance MLC will advise you of these new purposes before such use or disclosure, unless otherwise required by law.

3.5. Consent may be time-limited and may be revoked by the individual who gave it, subject to legal restrictions, limited exceptions and reasonable notice. Withdrawal of consent will not exclude an individual from service delivery, unless the information requested is required to fulfill an explicitly specified and legitimate purpose.

  1. Limiting collection

4.1. Alliance MLC only collects personal information for the purposes outlined under Principle 2.

4.2.  Alliance MLC is responsible for ensuring that all information collected is limited, both in amount and type, to what is needed to fulfill the identified purposes.

4.3. Alliance MLC usually collects personal information directly from the individual in the course of its operations through various means including, but not limited to:

  • registration and application forms;
  • Alliance MLC programs and services;
  • donor and fundraising forms;
  • on-line applications, services and systems; and
  • telephone conversations and instant messaging.

4.4. Alliance MLC may also collect personal information from other sources (including personal references and family members), with the consent of the individual or where permitted or required by law (for example, when the information is about a minor) or is publicly available.

5. Limiting use disclosure and retention

5.1. Personal information is only used and disclosed for the purposes for which it was originally collected (as outlined under Principle 2) unless specific consent has been obtained or if otherwise required by law. There are circumstances where a disclosure without consent is justified or permitted, for example in the context of a legal investigation or a request from law enforcement authorities, or where Alliance MLC believes, upon reasonable grounds, that the disclosure is necessary to protect the rights or safety of an identifiable person or group.

5.2. Also, please note that your personal information may be shared with volunteers and service providers (collectively “Affiliates”). Such Affiliates assist us in establishing, managing and maintaining our relationship with you and providing products and services to Alliance MLC, such as mailing and fulfillment organizations and third-party fundraising agencies. Such Affiliates will only use your personal information for the purposes identified above and are bound by confidentiality agreements and commit to safeguarding your personal information. Note that in working with our service providers, your personal information may be transferred to a foreign jurisdiction to be processed or stored. Such information may be provided to law enforcement or national security authorities of that jurisdiction upon request, in order to comply with foreign laws.

5.3. Personal information is only retained as long as it is necessary for the fulfillment of the purposes identified in this policy (under Principle 2) and as required by law. Alliance MLC has established retention timelines for staff to follow and also periodically reviews Alliance MLC’s retention needs.

5.4. The retention period may extend beyond your relationship with us. When your personal information is no longer required for Alliance MLC’s purposes, the information is either physically destroyed or deleted.

  1. Accuracy

6.1. Alliance MLC makes reasonable efforts to keep personal information as accurate, complete and up-to-date as is necessary to fulfill the purposes for which the information is to be used.

6.2. We rely on our donors, fundraisers, event participants, individuals who use the services of Alliance MLC, volunteers and employees to provide us with accurate information and to notify us if their information needs to be updated.

  1. Safeguards

7.1 Alliance MLC takes reasonable measures to ensure that personal information is kept safe from loss or theft, unauthorized access, use, copying, disclosure or modification. Safeguards include physical, organizational and technical measures, such as (but not limited to):

  • restriction to files on a “need to know” basis;
  • confidentiality undertakings by all involved;
  • locking up personal information and not leaving it unattended or in plain view;
  • firewalls, anti-virus, strong passwords and software solutions for technical security; and
  • regular reviews of privacy compliance initiatives.
  1. Openness

8.1. Alliance MLC always makes information available about our privacy practices upon request. Alliance MLC also takes steps to ensure that all involved can answer inquiries about our information-handling practices and appropriately refer unanswered questions or privacy complaints to Alliance MLC.

  1. Individual access

9.1. An individual should direct a request for access to their personal information to Alliance MLC in writing (contact information can be found on our website). The written request must provide sufficient detail so that Alliance MLC can properly and efficiently respond to the request.

9.2. In order to safeguard personal information, an individual may be required to provide sufficient identification information in order for Alliance MLC to authenticate the individual.

9.3. Alliance MLC will respond to access requests in a timely manner, and in accordance with the timeframe prescribed by any relevant legislation.

9.4. An individual may challenge the accuracy and completeness of the information obtained, if appropriate. Alliance MLC shall promptly correct or complete any personal information found to be inaccurate or incomplete. Any unresolved differences as to accuracy or completeness shall be noted in the individual’s file. Where appropriate, Alliance MLC shall transmit to third parties having access to the personal information in question, any amended information or information regarding the existence of any unresolved differences.

9.5. If Alliance MLC does not have custody of the personal information requested or must decline to provide an individual with access to their personal information for legal, regulatory or other reasons, an explanation will be provided.

  1. Challenging compliance

10.1. An individual shall address a challenge concerning Alliance MLC’s compliance with the principles set out in this privacy. Complaints must be in writing and will be handled in a timely manner.

10.2. Alliance MLC has procedures in place to receive, investigate, respond to and track concerns or complaints about its management of personal information. By following these procedures, a remedy or corrective action will be undertaken to resolve the issue, including, if necessary, amending Alliance MLC’s policies and procedures.

10.3. Within a reasonable time of conclusion of the investigation, Alliance MLC will inform the complainant of:

  • the results of the investigation; and
  • any appropriate measures Alliance MLC will take to rectify the source of the complaint.

Website practices

Usage tracking

Our websites may automatically record some general information about your visit in order for Alliance MLC to engage in web statistical analysis. We make no effort to personally identify you based on your visit to our site. If you wish, you may opt out of being tracked by Google Analytics by disabling or refusing the cookies; by disabling JavaScript within your browser; or by using the Google Analytics Opt-Out Browser Add-On. Data collected for web analytics purposes may be processed in any country where Google operates servers, and thus may be subject to the governing legislation of that country.


We also use “cookies” that identify you as a return visitor and which can help us tailor information to suit your individual preferences. A cookie is a small text file that a website can send to your browser, which may then store the cookie on your hard drive. The goal is to save you time next time you visit, provide you with a more meaningful visit, and measure website activity. Cookies in and of themselves cannot be used to reveal your identity. Many browsers, however, allow you to disable cookie collection if you wish, or inform you when a cookie is being stored on your hard drive.

Targeted advertising

As you interact with Alliance MLC’s websites, third party advertising partners may use cookies that we place on your computer, tracking pixels, web beacons and similar technologies to identify you as a visitor to our websites, and present you with targeted ads to help us promote Alliance MLC. You can opt-out of the use of your information for select ad targeting by setting up “Do Not Track” options available through your browser.

External links

Alliance MLC also provides links to other websites which we believe may be of interest to you. Alliance MLC is not responsible for the privacy practices of these other sites. We encourage you to read the privacy statements of each and every website that requests personal information from you.

Third party social media

Alliance MLC’s use of social media serves as an extension of its presence on the internet. Social media account(s) are public and are not hosted on Alliance MLC’s servers. Users who choose to interact with Alliance MLC via social media should read the terms of service and privacy policies of these third-party service providers and those of any applications used to access them.

* NOTE: We cannot guarantee the security of e-mail communications over the internet.


Editorial policy
Alliance MLC’s goal is to provide up-to-date and accurate information that’s easy to read and understand.


Editorial Independence
Alliance MLC maintains complete editorial independence. We are grateful to the many researchers, MLC specialists and other health specialists who give their time and expertise to help develop our information about MLC.

We develop information because of public interest in a topic or because there are new developments that influence current practice. Research findings and advocacy opportunities that will have an impact on MLC control also lead to the development of information. We work with writers and subject experts to develop our content. Our MLC information pages are reviewed and updated regularly. And if the evidence changes, these pages are updated as soon as possible.


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